Meet the S3J Crew: The Faces Behind the Magic
Discover the dynamic trio driving S3J—podcast hosts, merch creators, and visionaries rolled into one. Our tight-knit crew brings bold ideas, real talk, and standout products to life. Learn about their unique stories, skills, and passion fueling S3J’s success. Dive in to connect with the heart of our brand today!
PLATTinum
Lyman Dee Platt is a combat-tested Master Sergeant, author, father of four daughters and a stepson, and the heartbeat behind the PLATTinum Community. After surviving trauma, deployment, divorce, addiction, and the weight of silent suffering, Lyman turned his pain into purpose building a platform where healing isn’t just discussed, it’s lived out loud.
He’s on a mission to destroy stigma around men’s mental health and remind people that vulnerability is strength in motion. Whether he’s behind the mic, journaling on the go, or reminding grown men it’s okay to cry during Pixar movies, Lyman shows up with heart, humor, and brutal honesty.
The Fun Stuff
Favorite Food: Sushi. Sashimi. Salmon. Basically, if it’s raw and swims I’m in.
Favorite Movie Quote: “I’m just one stomach flu away from my goal weight.” – The Devil Wears Prada (Don’t judge.)
Personal Quote: “Failure is the classroom where humility sits front row.”
GIHSO
Brian Elias, the founder of GIHSO. Our belief, our passion, our drive is forged from the inner fire that we all possess. We are more than just a brand, we are a lifestyle. We feel the focus of GIHSO is to bring the best out of each person. The mission statement of GIHSO is to motivate in a constructive way that will last for generations to come. GIHSO is a company that symbolizes hope and is forged in belief, honor, and respect to motivate and enhance one's experience and livelihood. GIHSO is a lifestyle that motivates and causes you to get out of bed and want to experience something new every single day. It is a passion and a drive that pushes you forward to prepare for greatness. GIHSO means 'Going In Hot Safety Off’. We feel that the motivation our company brings allows us to inspire people in the community and across the world. GIHSO will
inspire us to reach the youth and motivate them in the right direction, across the world.
I have established an online presence over the last couple of years and have spoken at multiple church events, pep rally assemblies, and community gatherings. I move individuals from being ‘Motivated’ to being ‘Driven’. Stay GIHSO my friends.
Fun Stuff
Pizza and paydays my favorite things to eat.
Personal Quote
Before a butterfly can take flight, it has to accept a caterpillar’s life!
CAMP
Camp, Founder of Campfiretales, and I’m all about soaking up the journey because life’s too short to just chase the finish line. As the techy of the trio, I’m the guy who’s always got a gadget up my sleeve or a clever fix for whatever life throws our way. Whether it’s making a game for my stream from a quicly coded website, or trying to find way to make things more interactive with technology. I thrive on finding solutions and savoring the unexpected twists. I’ve learned that the best stories come from the detours, not the straight paths. That’s the kind of magic that happens when you let go of the destination and embrace the ride.
I’m wired for tech—whether it’s geeking out over the latest gear or putting together a solution to keep the good times rolling. But it’s not all circuits and screens—I’m just as hooked on the chaos and fun of the ride itself. Life’s a wild mix of detours and plot twists, and I’m here for every second of it, soaking up the laughs and shrugging off the glitches.
Fun Stuff
Favorite Food: Pizza, because it can be made in so many different ways depending on your mood.
Favorite Movie Quote: “Wise man say forgiveness is divine, but never pay full price for late pizza.” – Michelangelo, TMNT
Personal Quote: The journey’s the real prize destinations are just bonus points.